Two Miami Queens Take Us on an Escapade “Between the Sun and Las Palmas.”
Photo by Solo Mio Photography
Posh Palma Styles is an online boutique and lifestyle clothing brand created by two Queens from Miami - Gelsandra Guzman and Valerie Diaz. In April, Gelsandra and Valerie decided to fuse their expertise in fashion and digital marketing to create a lifestyle brand, influenced by the people on the colorful streets of Miami.
Posh Palma Styles is a collection of apparel ranging from beautiful blouses, bottoms, dresses, and resort-wear to unique fashion accessories that capture the Boho-Caribbean vibe. The flawlessly curated collection will transport you to a tropical paradise that empowers you to feel free, beautiful, and adventurous.
Meet Gelsandra and Valerie… “Between The Sun and Las Palmas.”
1. Tell us a little about yourself? What is Posh Palma Styles? Posh Palma Styles is a lifestyle clothing brand featuring Boho-Caribbean vibes, which include a range of apparel pieces, jewelry, headbands, and fashion accessories. We are two beautiful Latina's from the Dominican Republic looking to embrace their inner beauty and femininity; while shaping a community where we come together to uplift and empower one another and, as a result, feel fabulous in your own skin.
2. What is the inspiration behind your brand? Our heritage and culture are the inspiration behind our brand. We're inspired by our travels, art exhibits, restaurants, and elements of nature that we, in turn, interpret into our featured collections. Posh Palma Styles is much more than brands; it's a community of Jefa's coming together to initiate a space where women come to escape, uplift, lead and empower one another in the most genuine and humbling of ways.
3. How do you Jefas's complement each other? Why did you decide to partner up in this venture? Wow - this is our favorite question, the fact that we are family only makes it that much more special. Gelly is the specialist in buying, styling, merchandising, and working closely with the vendors and manufacturers representing our brand. Val, on the other hand, is the digital and social JEFA! She does everything from the management of our website, creative branding, social strategies, and motivating other women to build their brands. When the idea occurred to Gelly, we instantly knew it was a venture we wanted to experience together.
Photo by Solo Mio Photography
4. I genuinely love the tagline "Meet Us Between the Sun and Las Palmas." At this very moment, this is where I want to be between the Sun and Palm Trees. How will Posh Palma Styles help us to achieve that carefree tropical vibe? This is the CUTEST!!!! Our tagline is the vibes we want to deliver daily!! At Posh Palma Styles, we strive to bring you that tropical paradise to your "home." Our first collection features beautiful, fun, bright, vibrant prints, each one carefully curated for the imperfectly perfect Jefa's we are. And get this, just for our Jefa's, we're adding personalized names to our full collection. We believe when you wear a piece of clothing or accessory, it will automatically turn on that "JEFA '' switch that builds confidence and empowers us to embrace our beauty.
5. Since I'm an LA girl, I need some guidance with the tropical mood. What song (or songs) will get us into the Posh Palma Styles vibe? What is on each of your playlists that inspire you? Such a great question, Vanessa, Posh Palma Styles, has a playlist on Spotify called "Lolita." Be sure to follow! It's a tropical vibe that will transport you to paradise - the ocean breeze, the sun's warmth, lying on the beach listening to the tide, or riding on a yacht with your girlfriends! It's rhythm; it's Latin, it's a movement of the body and soul. It's a whole vibe! We both love reggaeton, afro-beats, merengue, bachata, and salsa. Our fave is "Yo Perreo Sola" by Bad Bunny and "Chilling" by Omar Koonze.
Lolita playlist
Posh Palma Styles
6. What should we expect from Posh Palma styles collection this year? Posh Palma Styles will bring you a curated list of the most beautiful brands delivering tropical Caribbean vibes, and some of the brands will be directly from our homeland of the Dominican Republic. Also, we would love to work and represent other Latinx brands, not just fashion-related brands. We're creative artists, and at Posh Palma Styles, we aspire to create a sense of community, where women will feel free to show up, share ideas, and follow their hearts.
7. Posh Palma Styles is your Queendom. What does it mean to be a Queen to you? You got that right, Vanessa!!! For us, to be a QUEEN is to show up every day, owning you for who you are, and empowering other Queens in our community. Being a leader, supporting other Queens, and just being happy. To enjoy the now, taking action, and being intentional with the steps in your journey, betting on you like no one else, and killing the game!!! We are dropping GEMS here!!! We hope to meet you Jefa's between "The Sun and Las Palmas."
Con Amor,
Posh Palma Styles
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